MyGlobalUni

MSc Strategic and Digital Marketing

  • MyGlobaluni Course Type : Full Time
  • MyGlobaluni Course level : PG Degree
  • MyGlobaluni Duration : 1 Year
  • MyGlobaluni Total tuition Fee Code : 14600 Pound sterling £
  • MyGlobaluni Annual cost of Living : 7087 Pound sterling £

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University : De Montfort University

Leicester, Leicestershire , United Kingdom | Public University | Visit University

Course Description

This is a practical curriculum based on the most recent theory that will allow students to build superior strategic and digital marketing abilities. Students will learn how to be analytical, build innovative ads, and conduct in-depth research to assist them to appraise markets. Students will be taught by a broad team of professionals with years of business experience who can provide them with first-hand knowledge and insight into the industry. This course will assist students to broaden their understanding of marketing's strategic and critical analytical techniques, as well as how digital marketing and social media are planned and performed. Students will learn about current marketing concerns as well as social and digital media scenarios that are interwoven throughout the course. Insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned, and earned media planning, marketing analytics, working with agencies, and foreign marketing views are other important issues. Students who complete the Direct and Digital Marketing module will be excused from the Institute of Direct Marketing's Certificate in Direct and Digital Marketing.

 

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MyGlobaluni

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