Advanced Diploma in Advertising and Marketing Communications

Course Description

The Advertising and Marketing Communications Management Ontario College Advanced Diploma program is a comprehensive and practical program that combines business theory and creative messaging to prepare students for careers in various industries. The program seems to focus on developing the skills and knowledge necessary to conceptualize and execute effective marketing campaigns and strategies, including researching target audiences and developing marketing plans. The program also includes real-world projects with local companies as clients, which can provide valuable hands-on experience and industry connections for students. Overall, this program may be a good fit for individuals who are interested in pursuing careers in advertising, marketing, and related fields.

• Determine, analyze and respond to clients` advertising and marketing communications objectives, by applying principles of marketing and communications.
• Perform a market segmentation analysis, determine the organization`s target market audience and define the consumer behaviour of each segment.
• Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
• Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
• Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.