Master of Applied Digital Marketing

Course Description

A Master of Applied Digital Marketing is a graduate degree program that prepares students to become experts in digital marketing. The program typically takes one to two years to complete and covers a broad range of topics related to digital marketing, including search engine optimization, social media marketing, email marketing, content marketing, and more.

During the course of their studies, students will learn how to develop and implement effective digital marketing strategies to reach and engage customers. They will also gain an understanding of data analytics and how to use data to optimize marketing campaigns and improve business outcomes.

Upon graduation, students may pursue a wide range of careers in digital marketing, including in advertising agencies, marketing firms, e-commerce companies, and the marketing departments of businesses across various industries. They may work as digital marketing managers, social media strategists, content marketers, or search engine optimization specialists, among other positions. The degree can also provide a foundation for advanced study in related fields, such as marketing analytics, data science, or business administration.