Master of Business Administration in International Marketing

Course Description

A Master of Business Administration (MBA) in International Marketing is a graduate degree program that focuses on developing the skills and knowledge needed to succeed in the global marketplace by creating effective marketing strategies. This program is designed to provide students with a comprehensive understanding of the principles and practices of international marketing, as well as analytical and technical skills needed to succeed in this field.

The curriculum typically includes courses in global marketing strategy, international brand management, market research, consumer behavior, and international sales. Students will also study core business topics such as accounting, finance, operations management, and organizational behavior.

Upon graduation, graduates may pursue careers in various fields related to international marketing, including global marketing management, international advertising and promotion, international product management, global market research and analysis, or international business development. Graduates may work for companies in various industries, including manufacturing, finance, technology, or consulting firms. They may also choose to start their own businesses or pursue further education at the doctoral level in fields such as marketing or international business.