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A Bachelor's in Luxury Business is an undergraduate degree program that focuses on the management and marketing of luxury goods and services. The program provides students with a comprehensive understanding of the luxury industry, including fashion, jewelry, cosmetics, watches, and high-end travel and hospitality.
The curriculum typically includes courses in business management, marketing, finance, branding, and consumer behavior, as well as specialized courses in luxury goods and services. Students learn about the history and evolution of the luxury industry, as well as the trends and challenges facing the industry today. They also learn about the unique aspects of luxury brand management, including product design, pricing strategies, and distribution channels.
In addition to classroom learning, students often have the opportunity to gain practical experience through internships and field trips to luxury boutiques, fashion shows, and other industry events. Some programs may also include study abroad opportunities, allowing students to gain a global perspective on the luxury industry.
Graduates of a Bachelor's in Luxury Business program are well-prepared for careers in a variety of areas within the luxury industry, including brand management, product development.