Palmerston North , New Zealand | Public University | Visit University
272
The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills. Students will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. They will be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively, how the industry applies ethical standards to its online presence is an area of intense debate and also learn about ethical issues in digital marketing and developments in this area.