Waterford , Ireland | Public University | Visit University
801-1000
A Bachelor of Business in Marketing (Honours) is an undergraduate degree program that focuses on the study of marketing practices and strategies in business. The program prepares graduates to work in a variety of settings, including small and large businesses, non-profit organizations, government agencies, and marketing firms.
The program typically includes courses in market research, consumer behavior, advertising, sales management, brand management, digital marketing, and international marketing. Students may also have the opportunity to gain practical experience through internships, practicums, or fieldwork.
Upon completion of the program, graduates may pursue careers as marketing managers, product managers, brand managers, advertising managers, market researchers, or digital marketers. They may also choose to pursue graduate studies in related fields such as marketing, business administration, or communication.
Overall, a Bachelor of Business in Marketing (Honours) is an excellent choice for individuals who are interested in the study of marketing practices and want to develop the skills and knowledge needed to succeed in a fast-paced and dynamic marketing environment.