Reading , United Kingdom | Public University | Visit University
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An MSc in Digital Business and Data Analytics typically focuses on providing students with a practical understanding of how digital technologies and data analytics can be used to improve business operations and decision-making. The program often covers topics such as digital marketing, e-commerce, data mining, and business intelligence. The coursework may include case studies, group projects, and hands-on experience with industry-standard tools and technologies. The goal of the program is to prepare graduates for careers in digital business and data analytics, and equip them with the skills needed to make data-driven decisions and drive digital transformation in organizations.