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A Bachelor of Arts in Business and Management is an undergraduate degree program that provides students with a broad understanding of business principles and management techniques. The curriculum typically includes courses in accounting, finance, marketing, economics, and management, as well as general education courses in the humanities and social sciences. The program aims to provide students with the skills and knowledge needed to pursue a career in business, including management positions in a variety of industries such as finance, marketing, and human resources. Graduates may also choose to pursue advanced studies in business or management.