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A Bachelor of Science in Business Management - Marketing (Honours) is the study of business management with a focus on marketing. The program typically covers topics such as consumer behavior, market research, product management, advertising, sales, and digital marketing. Honours programs often require additional coursework and a higher level of academic achievement than non-honours programs. The degree is typically awarded after four years of full-time study. Graduates with this degree will be equipped to work in marketing roles such as market research analyst, brand manager, and digital marketing specialist. They will be able to work in fields such as consumer goods, services, retail, and technology.