Master of Arts in Intercultural Business Communication and Marketing

Course Description

A Master of Arts in Intercultural Business Communication and Marketing (MA in Intercultural Business Communication and Marketing) is a graduate-level degree program that focuses on the study of communication, marketing, and the cultural factors that influence both. The program typically includes coursework in subjects such as intercultural communication, international business, and marketing strategy. Additionally, an MA in Intercultural Business Communication and Marketing program focuses on developing a student's ability to think critically, creatively, and strategically about the cultural aspects of communication and marketing in a global business environment.

Graduates of the program will have the knowledge and skills to navigate the complexities of communication and marketing in a diverse and globalized business environment. They will be able to understand and analyze the cultural factors that shape communication and marketing, and will be able to use this knowledge to create effective and culturally sensitive marketing campaigns, and to communicate effectively with people from different cultures. They can work in different fields such as marketing, advertising, international business and corporate communication, using their skills to develop and implement marketing strategies and campaigns that resonate with diverse audiences.

An MA in Intercultural Business Communication and Marketing program allows students to explore the complexities of communication and marketing in a globalized business environment and to discover the unique ways in which culture shapes communication and marketing. Graduates of the program will have the ability to think outside the box and come up with unique and culturally sensitive solutions to the challenges they might face in the field of intercultural business communication and marketing.