Bachelor of Digital Marketing Communication

Course Description

The Bachelor of Digital Marketing Communication program is a comprehensive educational program that focuses on preparing students for careers in advertising, public relations, and marketing. The program provides students with a foundation in digital storytelling and digital technology and teaches them how to effectively craft a message for a target audience and create a communications plan to disseminate that message. Students may also learn about topics such as market research, branding, media planning, and campaign development. The program likely includes coursework in digital media, writing, graphic design, and business, as well as hands-on learning opportunities through internships or capstone projects. Graduates of advertising, public relations, and marketing diploma and advanced diploma programs may be eligible for advanced standing in the program, depending on the specific courses completed. Upon completion of the program, graduates will be well-prepared to pursue careers in advertising, public relations, and marketing.

• Create, evaluate and improve digitally-focused communications campaigns, through the use of analytics and marketing communications research.
• Craft persuasive messages specific to target audiences, adapting them to adhere to regional ethical practices and legal codes.
• Analyze multiple research inputs in order to create sound communications strategies.
• Evaluate and select media channels and tools appropriate to the audience, product, message and region.