Bachelor in Marketing

Course Description

The curriculum of Marketing Specialization is designed for a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice. With classes that focus on marketing communication, retailing management, consumer buying behavior, and more, our graduates are succeeding across all marketing fields – from advertising and public relations to brand management and e-commerce.

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. It involves understanding customer behavior, developing effective marketing strategies, and implementing tactics to reach and engage target audiences.