Coventry , United Kingdom | Public University | Visit University
59
This course focuses on developing students' expertise in business management and the more specific function of marketing, focusing on key theories and practises in global multi-national organisations, national public and private sectors, small-medium enterprises (SMEs), non-profits, non-governmental organisations (NGOs), and charities. The Business and Marketing BA (Hons) study is designed to give a thorough grasp of company planning and management, as well as specialised marketing abilities for possible jobs in category management, marketing, customer insight, business development, sales, and corporate communications.