Coventry , United Kingdom | Public University | Visit University
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Develop a wide variety of interdisciplinary marketing abilities, as well as the capacity to think and operate strategically, to prepare for a future in international marketing and business. This course will provide students with the most up-to-date theories and ideas in strategy, leadership, and finance, as well as specialised expertise in marketing management, creativity and brand communications, and digital marketing. Prepare for the challenges of managing core marketing elements by gaining exposure to the latest thinking in marketing across a selection of sectors within an international context, and explore the nature and implications of rapid changes in marketing and business through simulated learning, experiential activities, and interdisciplinary business-related projects.