Bachelor of Business in Marketing

Course Description

A Bachelor of Business in Marketing degree program is an undergraduate program that provides students with a comprehensive understanding of marketing principles and practices. The program typically includes courses in marketing strategy, consumer behavior, market research, advertising, branding, and digital marketing.

In addition to the core marketing courses, students may have the opportunity to specialize in a specific area of marketing such as social media marketing, international marketing, or sports marketing.

The program is typically offered on a full-time basis, with students attending classes on campus and participating in group projects, case studies, and presentations. Students may also have the opportunity to gain hands-on experience through internships or co-op placements.

Upon graduation, students may pursue a variety of careers in marketing, including advertising, brand management, digital marketing, market research, or sales. They may also choose to pursue further education in a related field such as an MBA or a specialized master's degree.

Overall, a Bachelor of Business in Marketing degree program provides students with a strong foundation in marketing principles and practices, preparing them for a rewarding career in the dynamic and ever-evolving field of marketing.