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The Bachelor of Arts in Digital Business, Design and Innovation Management is an undergraduate degree program that focuses on the intersection of digital technology, business, design, and innovation. This program is designed to provide students with a comprehensive understanding of digital business strategies, design thinking, and innovation management.
The curriculum typically includes courses in business strategy, marketing, entrepreneurship, information technology, design thinking, project management, and innovation management. Students will also have the opportunity to specialize in areas such as digital marketing, e-commerce, user experience design, and data analytics.
Upon graduation, graduates may pursue careers in various fields related to digital business, design, and innovation, including digital marketing, e-commerce, product management, design thinking consulting, and innovation management. Graduates may work for companies in various industries, including tech, digital media, marketing agencies, and consulting firms. They may also choose to start their own businesses or pursue further education at the graduate level in fields such as business, design, or innovation management.