Bachelor of Commerce in Marketing (Honours)

Course Type : Full Time
Course level : Bachelors
Duration : 4 Years
Total tuition Fee Code : 80000 Canadian Dollar
Application Fee Code : 100 Canadian Dollar

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University : Seneca College

Toronto , Canada | Public University | Visit University

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Course Description

The four-year degree program in marketing that you described is designed to prepare students for a career in marketing, with a focus on developing strategies across traditional and digital media channels and using marketing analytics to drive customer engagement. The program appears to cover a range of marketing strategies, and students will also gain expertise in business analytics and marketing insights. In addition, the program aims to provide students with a comprehensive understanding of how marketing fits into the broader business context.

Evaluate evidence-based decision-making using quantitative and qualitative information.
Formulate business strategies in order to address market trends and meet organizational goals.
Interpret complex numeric and financial data for strategic and operational decision-making.
Implement multifaceted marketing projects by applying project management skills.
Market to various target groups and markets using traditional, new and emerging media and technologies.