Bachelor of Media and Communication, Advertising

Course Description

A Bachelor of Media and Communication with a specialization in Advertising Management is an undergraduate degree program that provides students with a comprehensive understanding of the media and communication industry, with a focus on advertising management. The program typically covers a range of topics such as media planning and buying, creative strategy, brand management, consumer behavior, and advertising research.

The degree program usually takes 3-4 years to complete and may offer students the opportunity to participate in internships or other practical learning experiences. The curriculum may include core courses in media and communication, as well as elective courses that allow students to specialize in advertising management.

Graduates with a Bachelor of Media and Communication degree with a specialization in Advertising Management may pursue various career paths in advertising or related fields. They may work as advertising managers, media planners and buyers, creative directors, account executives, or marketing specialists, among other roles. The degree can be beneficial for those seeking entry-level positions within advertising agencies or other media and communication organizations. Some graduates may also choose to pursue an advanced degree in advertising or related fields.