Bachelor of Science in Consumer Behaviour and Marketing

Course Type : Full Time
Course level : Bachelors
Duration : 3 Years
Total tuition Fee Code : 60900 Pound sterling £

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University : The University of Reading

Reading , United Kingdom | Public University | Visit University

Course Description

A Bachelor of Science in Consumer Behavior and Marketing is an undergraduate degree program that focuses on the study of consumer behavior and its impact on marketing strategies. The curriculum typically includes courses in marketing, consumer behavior, psychology, and research methods, as well as electives in specialized areas such as branding, advertising, and product development.

This program will teach students about the decision-making processes of consumers, how to use research to understand consumer behavior, and how to develop marketing strategies that appeal to target audiences. Graduates with a B.S. in Consumer Behavior and Marketing are well-prepared for a wide range of careers in marketing, advertising, market research, product management, and consulting, as well as for graduate study in related fields such as marketing, business, and psychology.