Bachelor of Business (Marketing)

Course Description

The Bachelor of Business (Marketing) builds a strong understanding of business principles while you learn key knowledge in marketing theories and practice. This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends and a variety of ways to respond to them. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information. This course also involves industry work placement where you will gain hands-on experience that complements your theoretical knowledge. A Bachelor of Business in Marketing provides you with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. You’ll graduate job-ready with a strong body of business knowledge and marketing ability.