Executive MBA Smart and digital marketing

Course Description

The program covers topics such as digital marketing strategy, data analytics, social media marketing, mobile marketing, and marketing automation. It also emphasizes the importance of customer-centric marketing and brand management in the digital age.

The program is delivered through a combination of online and in-person learning, allowing students to balance their studies with their work and personal commitments. It also includes international study trips, where students can gain firsthand experience of marketing practices in other countries.

Graduates of the Executive MBA in Smart and Digital Marketing are well-prepared to develop and implement digital marketing strategies that drive business growth. They are equipped with the skills and knowledge needed to leverage digital technologies and data to understand customer needs and preferences, optimize marketing tactics, and measure the effectiveness of marketing campaigns.

Graduates of the program can pursue leadership roles in a variety of industries, including technology, finance, healthcare, and manufacturing. They can also use the program as a platform to start their own businesses or pursue consulting opportunities.