Diploma in Business - Marketing

Course Description

The Business - Marketing program at Conestoga College is a two-year diploma program that provides students with a broad overview of the marketing industry and the fundamental principles of marketing. The program offers a range of courses in areas such as advertising, graphic design, internet marketing, research, sales, events, and retail, as well as general business skills such as teamwork and communication. Students will also have the opportunity to participate in the design and presentation of marketing, advertising, and event plans. The program is accredited by the Canadian Professional Sales Association (CPSA) Institute, and upon successful completion, students will earn their Sales Certificate from the CPSA Institute. This program is a good option for those interested in pursuing a career in marketing and gaining hands-on skills in this field.

• Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good and/or service.
• Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.