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The Bachelor of Business/Bachelor of Arts (BBus/BA) is a dual degree program that combines the study of business and the arts. This program provides students with a well-rounded education that prepares them for careers in a variety of fields, including business, marketing, advertising, public relations, and more.
In a BBus/BA program, students take a combination of courses in business and the arts, allowing them to develop a strong foundation in both areas of study. Business courses typically cover subjects such as economics, finance, accounting, marketing, and management, while arts courses may include subjects such as history, language, communication, and cultural studies.
The length of the program can vary, but most BBus/BA programs take four years to complete and require the completion of 120-130 credit hours of coursework. The program may also include a work placement component, where students have the opportunity to gain hands-on experience in their field of study.
Graduates of the BBus/BA program have a unique skill set that makes them well-suited for careers that require both business and artistic skills. They may find employment in fields such as advertising, marketing, public relations, cultural management, or in a variety of other roles that require a combination of business acumen and creativity.