Master of Business Analytics

Course Description

Business analytics is a field that involves using data and statistical methods to extract insights and make informed business decisions. It is the practice of iterative, methodical exploration of an organization's data with emphasis on statistical analysis. Business analytics can help organizations optimize their operations, improve their products and services, and gain a competitive edge in the marketplace.

The process of business analytics typically involves the following steps:

1. Data collection: This involves gathering relevant data from various sources, such as internal databases, external datasets, or customer feedback.

2. Data cleaning and preparation: This involves cleaning and organizing the data to ensure its accuracy, completeness, and consistency.

3. Data analysis: This involves using statistical methods and tools to extract insights from the data and identify patterns, trends, and relationships.

4. Data visualization: This involves presenting the data in a visual format, such as graphs, charts, or dashboards, to help stakeholders understand and interpret the insights.

5. Decision-making: This involves using the insights to inform business decisions, such as optimizing marketing strategies, improving supply chain operations, or developing new products and services.

Business analytics is a rapidly growing field, and professionals with business analytics skills are in high demand across many industries. Job titles in business analytics may include data analyst, business analyst, data scientist, or analytics manager. Some common tools and technologies used in business analytics include SQL, Excel, Tableau, Python, and R.