Bachelor of Arts in Marketing with Event Management (Honours)

Course Description

A Bachelor of Arts in Marketing with Event Management (Honours) is a degree program that combines marketing and event management coursework to provide students with the skills and knowledge necessary to succeed in the field of event marketing.

The program typically includes courses in marketing strategy, event planning and management, consumer behavior, branding, advertising, and digital marketing. Students will also learn about logistics, budgeting, and risk management, which are essential skills in the field of event management.

In addition to the core marketing and event management courses, students may also have the opportunity to gain hands-on experience through internships or co-op placements.

Upon graduation, students may pursue careers in event planning, marketing, brand management, or public relations. They may also choose to pursue further education in a related field such as an MBA or a specialized master's degree.

Overall, a Bachelor of Arts in Marketing with Event Management (Honours) degree program provides students with a unique combination of marketing and event management skills, preparing them for a rewarding career in the exciting field of event marketing.