Bachelor of Arts in Marketing Practice (Honours)

Course Description

A Bachelor of Arts in Marketing Practice (Honours) is an undergraduate degree program that focuses on developing students' skills and knowledge in marketing strategy, market research, consumer behavior, branding, and communication. The program typically lasts for four years and is designed to provide students with practical and theoretical knowledge of marketing.

The Honours degree program typically requires students to complete a research project or thesis in their final year of study, which allows them to demonstrate their knowledge and skills in a specific area of marketing practice. This project is often supervised by a faculty member who is an expert in the student's chosen area of research.

Graduates of a Bachelor of Arts in Marketing Practice (Honours) program are well-prepared for a variety of careers in marketing and related fields, including advertising, brand management, market research, sales, digital marketing, and public relations. They may also choose to pursue further education in marketing or related fields, such as a Master of Marketing or an MBA with a concentration in marketing.