Bachelor of Arts in Digital Marketing

Course Description

A Bachelor of Arts in Digital Marketing is an undergraduate degree program that focuses on the principles and practices of digital marketing. The program typically combines core courses in marketing with specialized courses in digital marketing, including social media marketing, search engine optimization, online advertising, content marketing, and mobile marketing.

Students pursuing a Bachelor of Arts in Digital Marketing will typically take courses in marketing strategy, consumer behavior, market research, branding, and advertising. They will also learn about the latest digital marketing technologies and tools, and gain hands-on experience through projects and internships.

Graduates of a Bachelor of Arts in Digital Marketing can pursue careers in a variety of fields, including marketing, advertising, public relations, social media management, e-commerce, and entrepreneurship. They may work for businesses of all sizes, including startups, small and medium-sized enterprises, and large corporations.

Some universities and colleges that offer a Bachelor of Arts in Digital Marketing include Dublin Business School in Ireland, Coventry University in the UK, Humber College in Canada, and New York University in the US.