Bachelor of Marketing (Psychology)

Course Description

A Bachelor of Marketing (Psychology) is an undergraduate degree program that typically takes three to four years to complete. The program is designed to provide students with a strong foundation in both marketing and psychology. The curriculum may include courses in areas such as consumer behavior, market research, advertising, branding, digital marketing, and social media marketing, as well as courses in areas of psychology such as social psychology, cognitive psychology, and perception. Students may also have the opportunity to specialize in a particular area of marketing or psychology, such as market research, consumer behavior, or neuromarketing. Graduates of this program may pursue careers in a wide range of industries, such as marketing research, advertising, public relations, sales, or product management. Some students may also choose to pursue advanced degrees in marketing or related fields.