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A Master of Marketing is a graduate degree program that focuses on the study of marketing principles and practices, including consumer behavior, branding, market research, digital marketing, and marketing strategy. Graduates of a Master of Marketing program may be qualified to work in various roles such as marketing managers, brand managers, market research analysts, and digital marketing specialists. The program aims to equip students with the necessary skills to develop and implement effective marketing strategies, create and manage brand image, and analyze and interpret market data. Additionally, the program may provide opportunities for students to specialize in a specific area of marketing such as digital marketing, product marketing, or brand management. A Master of Marketing degree may enhance a student's employment prospects and lead to increased earning potential in the marketing profession.
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