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A Bachelor of Business with a major in Marketing is a degree program that focuses on the principles and practices of marketing in a business context. The program typically covers topics such as market research, consumer behavior, branding, advertising, sales, digital marketing, and marketing strategy.
Students in a Bachelor of Business program with a major in Marketing will learn how to identify and analyze customer needs and preferences, develop marketing campaigns and promotions, create and manage marketing budgets, and measure the effectiveness of marketing efforts. They will also gain an understanding of how marketing fits into broader business strategies and how it contributes to organizational success.
Graduates of a Bachelor of Business program with a major in Marketing can pursue a variety of careers in the marketing industry, such as marketing manager, product manager, brand manager, advertising account executive, market researcher, and digital marketing specialist. They may also work in areas such as sales, public relations, or business development. Additionally, graduates may choose to start their own businesses or pursue further education in marketing or a related field.
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