Bachelor of Business in Marketing

Course Description

A Bachelor of Business in Marketing is a four-year undergraduate degree program that prepares students for a career in the field of marketing. The curriculum is designed to provide students with a strong foundation in business principles and marketing strategies, as well as practical skills in market research, advertising, promotion, and sales.

The program typically covers courses in marketing principles, consumer behavior, marketing research, advertising, sales management, brand management, and digital marketing. Students also gain practical experience through internships, case studies, and team projects.

Graduates with a Bachelor of Business in Marketing degree can pursue various career opportunities in the field of marketing, such as market research analyst, advertising account executive, media planner, public relations specialist, and social media manager. They may also find employment in various industries such as consumer goods, entertainment, healthcare, hospitality, and technology.

A Bachelor of Business in Marketing degree also serves as a foundation for further graduate study in marketing, such as a Master's degree or a Ph.D. Graduates may also choose to pursue professional certifications, such as Certified Marketing Professional (CMP) or Google Ads Certification, to enhance their career opportunities and earning potential.

Marketing is a dynamic and creative career path for individuals who are passionate about understanding consumer behavior, creating compelling messages, and promoting products and services to a target audience. It is a competitive and challenging profession that requires a combination of analytical skills, creative thinking, and communication skills to succeed.