Sydney , Australia | Public University | Visit University
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Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated with doing business within a highly competitive business environment, yet marketing strategy is also important for the government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.