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The MSc in Marketing is designed for the digital marketing environment and covers marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methodologies, and international marketing. The MSc Marketing programme is designed to provide the next generation of marketing professionals with the conceptual, analytical, and practical abilities needed by businesses to succeed in the global economy. SAS software is used in the Marketing Analytics for Managers programme. SAS Institute is a provider of business analytics tools, technology, and services. According to a recent report, SAS controls the worldwide advanced analytics industry. This, once again, indicates to companies that students possess the theoretical, practical, and industry-standard software abilities required to compete.