Bachelor of Business (Marketing)

Course Description

A Bachelor of Business with a major in Marketing is a degree program that focuses on the principles and practices of promoting products, services, and brands. The program typically covers topics such as market research, consumer behavior, advertising, public relations, digital marketing, and sales management.

Students in a Bachelor of Business with a major in Marketing program will learn how to develop marketing strategies, create marketing plans, conduct market research, and manage marketing campaigns. They will also gain an understanding of the role of marketing in business, the importance of branding and customer relationships, and the use of technology and digital media in marketing.

Graduates of a Bachelor of Business with a major in Marketing program can pursue a variety of marketing and sales careers, such as marketing manager, advertising executive, social media specialist, sales representative, or product manager. They may work in a variety of industries, such as consumer goods, healthcare, hospitality, or technology companies.

With the increasing importance of marketing in the modern business environment, the demand for skilled marketing professionals is growing rapidly. This makes a Bachelor of Business with a major in Marketing a promising and rewarding career path.