Master of Business (Digital Marketing)

Course Description

A Bachelor of Communication and Media with a major in Marketing is a degree program that focuses on the intersection of communication, media, and marketing. The program typically covers topics such as advertising, public relations, digital media, branding, consumer behavior, and market research.

Students in a Bachelor of Communication and Media with a major in Marketing program will learn how to develop and implement marketing campaigns, communicate effectively with audiences, and create engaging content across a variety of media platforms. They will also gain an understanding of the impact of technology on marketing and media industries and how to use data and analytics to measure the effectiveness of marketing campaigns.

Graduates of a Bachelor of Communication and Media with a major in Marketing program can pursue a variety of marketing and communication careers, such as advertising account executive, media planner, social media strategist, public relations specialist, or content creator. They may work in a variety of industries, such as entertainment, sports, fashion, or technology companies.

With the increasing importance of communication and media in the modern business environment, the demand for professionals with skills in marketing and media is growing rapidly. This makes a Bachelor of Communication and Media with a major in Marketing a promising and rewarding career path.